Taco Bell or Taco Hell?

I’m not sure about you but the thought of sleeping in a Taco Bell makes me want to run from the boarder not to the boarder, but I’m not the targeted demographic here so this may have something to do with it. In celebration of the new “Steak Doubledilla“, Taco Bell is hosting a “steakcation” that will accommodate one lucky mega fan and 3 guests with a one night stay at a converted Taco Bell location in Canada as an Airbnb. The transformed restaurant is equipped with two bunk beds, comfy couches, and a big screen tv. The perks include video games, movies, all the Doubledillas you can eat, and full five star service from the Taco Bell butler. Taco Bell has always ranked very high with millennials specifically between the ages of 18-24 years old, and aims to continually build strong connections with this target market. The contest is being promoted on both Airbnb and Taco Bell Canada’s social media channels. This is the first time Taco Bell has ever run a campaign like this and the rules are vague and silly.

The main requirements being:

  • “Eating Steak Doubledillas in bed is not only allowed, but encouraged.”
  • Live Más
  • Must be 18 or older
  • Must be a legal resident of Canada


This isn’t surprising looking at the history of Taco Bell campaigns that encourage customers to “Live Más” (mas means ‘more’ in Spanish).

Here’s a few of my favorite Taco Bell interactive social media campaigns:

Taco Bell Valentines Day Snapchat:

Taco Bell Doritos:


AND, All you need to do is stop in at any participating Taco Bell location from 2 p.m. to 6 p.m. today (Nov, 2nd)  to score (or steal!) your FREE Doritos® Locos Taco. Taco Bell promised that if anyone stole a base during the World Series, they’d give out FREE tacos. Because of that stolen base, everyone gets a free taco on Wednesday at Taco Bell.

Taco Bell Live Más Scholarship:

Taco Bell Meet Ups:

Taco Bell at VidCon:
Taco Bell explains more about the social media strategy at VidCon.

 Taco Bell Breakfast:

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