The weather is changing, Halloween decorations are going up, and seasonal end caps are taking over the stores. AHHHH, the much anticipated fall season is finally here and so is EVERYTHING pumpkin. What started off as the best “limited time offer” marketing strategies of all time turned into a $360 million dollar category. Data from Nielsen shows that total sales of pumpkin-flavored food across the U.S. are up almost 80% since 2011, to over $360 million in 2015. Indulging in pumpkin-flavored foods has become a seasonal ritual in the United States, and it all began with the Starbucks pumpkin spiced latte. Fans of the pumpkin spiced latte (PSL) can even use a dedicated Facebook Messenger Bot, where users can ask the PSL character questions and get access to animated gifs and photos. According to the social media analytics company Spredfast, there have been more than 731,000 posts tagged with #pumpkin on Instagram related to the drink and another 468,000 labeled with #PSL.
Thanks to the Washington Post video “The origins of pumpkin spice and how it became the flavor of fall” , for providing great insight by highlighting the importance of limited time offer marketing strategies and creating a must have product.
In a world infiltrated with Pumpkin flavors, I am sadly admitting that I have become somewhat of a pumpkin scrooge. I do however have a few favorites that have recently popped up, keeping my full force scrooge mode at bay.
Top 5 best and worst pumpkin products:
Top 5 Pumpkin products I could do without:
Even fish get to indulge on the pumpkin craze as one “last”meal. No thanks.
Top 5 Pumpkin products I can’t live without:
Here’s a few of my pumpkin guilty pleasures that make me mark my calendar, fill up my cart, and giggle like a 10 year old school girl.
What do you think of the pumpkin food craze? Do you think the Starbucks effect will continue to grow the pumpkin category, and will it stay?