Top 5 Best and Worst Pumpkin Products

The weather is changing, Halloween decorations are going up, and seasonal end caps are taking over the stores. AHHHH, the much anticipated fall season is finally here and so is EVERYTHING pumpkin. What started off as the best “limited time offer” marketing strategies of all time turned into a $360 million dollar category. Data from Nielsen shows that total sales of pumpkin-flavored food across the U.S. are up almost 80% since 2011, to over $360 million in 2015. Indulging in pumpkin-flavored foods has become a seasonal ritual in the United States, and it all began with the Starbucks pumpkin spiced latte. Fans of the pumpkin spiced latte (PSL) can even use a dedicated Facebook Messenger Bot, where users can ask the PSL character questions and get access to animated gifs and photos. According to the social media analytics company Spredfast, there have been more than 731,000 posts tagged with #pumpkin on Instagram related to the drink and another 468,000 labeled with #PSL.

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Thanks to the Washington Post video “The origins of pumpkin spice and how it became the flavor of fall” , for providing great insight by highlighting the importance of limited time offer marketing strategies and creating a must have product.

In a world infiltrated with Pumpkin flavors, I am sadly admitting that I have become somewhat of a pumpkin scrooge. I do however have a few favorites that have recently popped up, keeping my full force scrooge mode at bay.

Top 5 best and worst pumpkin products:

Top 5 Pumpkin products I could do without: 

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Even fish get to indulge on the pumpkin craze as one “last”meal. No thanks.

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Top 5 Pumpkin products I can’t live without:

Here’s a few of my pumpkin guilty pleasures that make me mark my calendar, fill up my cart, and giggle like a 10 year old school girl.

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What do you think of the pumpkin food craze? Do you think the Starbucks effect will continue to grow the pumpkin category, and will it stay?

9 thoughts

  1. I used to be a fan of the the pumpkin latte until I over dosed on them! I feel like I was starting to get tired of the pumpkin craze but you have posted some ones I would like to try. I think as long as companies continue to be innovative and stick to limited time offerings there will continue to be a draw. There is something about the limited time offering that pulls people into a frenzy of getting something while it’s available.

    Liked by 1 person

  2. I love pumpkin spice lattes but it is really ridiculous. I shop at Trader Joes a lot and EVERYTHING is pumpkin. Breakfast bars, chocolate, pasta, coffee, cheesecake (which is really good by the way), pasta, and pretty much every product you can think of. You know they’ve gone too far when there are pumpkin peeps. The whole thing has turned into a pop culture phenomenon. I think there is no getting rid of it.

    Liked by 2 people

  3. I think the craze will last ONLY because it is a limited time offer marketing strategy. Although it seems like marketers make the Holidays come earlier and earlier every year.. Before we know it- Pumpkin Spiced Lattes are going to be offered in the Spring! If that’s the case, I think people will get sick of it. Also, I’ve already gone through a box of the Pumpkin Spiced Cheerios this year. SO GOOD!

    Liked by 2 people

  4. I love pumpkin spice latte, either!!!. Starbucks know how to catch up on the trend and I believe that they did a great job on deepening and widening the pumpkin categories. Especially, this weekend, Starbucks offers a cup of pumpkin spice latte for only $3. Good promotion!

    Liked by 2 people

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